the dan milner photography blog: tales of an adventuring photo chimp

July 29, 2016

Putting mouth where the money is – 100 pages & counting

Filed under: bike, outdoors, story telling — Tags: , , , , , — danmilner @ 9:10 am

The story I shot last year riding a nine day traverse of Ethiopia’s  Simien Mountains has now topped 100 pages in print (+ running on a dozen websites), which is handy because trip sponsors —in this case Giro— like to see some bang for their buck. It’s what helps keep the sponsorship wheel turning for future trips.

Sugar daddies aren’t always easy to find, and most of the trips I shoot are self-funded, based on the calculations that I have enough editorials lined up to make these kind of adventure stories pay the mortgage. But with our Ethiopia trip costing about $5000 per person it seemed like a good idea to take this to someone who might have the budget and vision to make this work. Knowing that ‘adventure” was something that Giro was keen to align themselves with, and that this trip would present some amazing opportunities to do so, I took the pitch to them and they bought it. The conversation went something like this: (me) “Hi Dain, I have this story in Ethiopia’s mountains..” (Dain, Giro Marketing Manager) “I’m coming.”  They sent six people including myself to join guiding company Secret Compass for a ride through the incredible Simien Mountains, camping en route and hauling our bikes to the top of their highest mountain, the 4552m Ras Deshan.

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This shot of Sarah Leishman and Kamil Tatarkovic sums up the riding in the Simians of me: tricky, tough and unforgiving but immensely rewarding I had no idea that Kamil would throw in the jump when we set this shot up. Nikon D600, 50mm/1.4 @ 1/1000, f71.

As the photographer on a trip like this it’s hard to shake off the feeling of responsibility, the sense that the whole budget sits on your shoulders. After all the images are what will drive the press coverage from the trip – the same coverage that convinces the sponsor that their money was well spent. I’ve had it before both for clients and editorial shoots — a $100k budget advertorial trip to Greenland, the expensive Svalbard Further trip for Transworld Snowboarding, and more. It’s the kind of pressure that only experience teaches you to deal with.

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You’re rarely alone in Ethiopia so it was no surprise to see this shepherd sitting at the last pass we reached before climbing to the summit off the country’s highest peak. The SD card loaded radio around his neck blasted out traditional music. The people here are some of the most welcoming I have ever met. Leica M9, Zeiss 50/1.5 @ 1/1000, f4.

 

So what of the trip? Ethiopia is hands down the most spectacular place I have shot. Its also one of the most friendly and welcoming places I have been. None of our team returned anything less than blown away by the experience, no matter how many previous adventures we’d done. And from the photo side, the trip presented a thousand and one unique opportunities to press the shutter. Here I’m sharing just three, as a snapshot of an epic experience.

You can see/read my feature from this trip in English on Mpora here, and in French here,French here, and Italian here.

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Our expedition’s success usually relies on the abilities of our support crew. Our chef nicknamed ‘Ramsey’ could turn any basic barn or corner of a mountainside into a kitchen, fuelling us to push our bikes to the 4500m high point of our ride. Nikon D600, Zeiss 18mm/3.5 @ 1/125, f3.5.

 

 

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June 29, 2016

Tales from the dark side -Bristol Bike Night

Head to Bristol (UK) this Friday to hear me question whether the bike is the ultimate tool for adventure, or just a passport to pain.

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This Friday’s event is the inaugural stop for the ‘on-tour’ version of Kendal Mountain Film Festival’s massively popular Bike Night — an evening of films, talks and banter. My show is a look at some of the incredible places, from my year long pedal around Argentina and Chile in ’96 to the last year’s Ethiopia expedition that the bike has taken me, and the painful episodes that sometimes go hand in hand with such adventures.

But don’t let that put you off. See you there.

Info and tickets: www.kendalmountaintour.com

 

December 15, 2015

A Tale of Two Covers

It’s like being stood at a Bristol bus stop waiting for the quarter-hourly no. 49 into the city centre: you wait half an hour and then two come at once. And so it is with magazine covers. Despite the apparent demise and “slow death” (I’m told) of print, the kudos of landing a front cover is still something we photographers kind of enjoy. After all it’s the one image that people have to look at for a whole month, unlike the ephemeral online photo-of-the-day. And I landed two last month – both on leading UK mountain bike mags. But the two cover images couldn’t be have two more different stories behind them.

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Kamil Tatarkovic, Simien Mountains, Ethiopia. Nikon D600, Nikkor 50mm/1.4

Magazine covers are a political animal. There are rafts of self-justifying PR companies and media researchers responsible for ‘important’ ideas of how they should look to better sell a magazine – action left to right, subject positioning on the cover to allow cover line text, colours and vibrancy, size of the subject, coming towards or going away (when do you see covers of people riding away from the camera?), and sometimes (dare I say it) the make of bike and clothing the rider is wearing and its connection to potential advertising revenue.

Obviously the cover image is meant to first grab attention and then draw the reader in to want to splash some cash and take the mag home to read instead of racing family pressures to go and eat some junk food while trying to scan read as much of the mag as possible among WHS’ shelves. So while the editorial teams of both these mags thought these images ticked the appropriate cover boxes, these two photos come from very, very different backgrounds.

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James Brickell, Finale Ligure, Italy. Nikon D3s, Nikkor 70-200/f4.

MBR wanted a shot from the Italian riding Mecca of Finale Ligure, to link with an editorial inside the mag. Having just done a shoot there for my regular client Endura, and with Endura’s blessing, I passed over some of the shots that I thought might work for an MBR cover (it helps to know the style of the magazines you work for when you submit images). It’s shot on a trail I know well and this section has a little wall-ride kind of feel to it. OK its not a real wall ride, but it’s enough of an off camber rock slab to be able to throw some shape to the riding. Its surprising how much more ‘dynamics’ can be added to the shot by simply turning the bars instead of riding straight. And so cover number one is from a “catalogue” shoot. Ok, so bike catalogue shoots aren’t exactly a BHS knitwear shoot – we do actually have to go and ride bikes, which means getting to a trail, lugging in the camera gear and riding and re-riding, and usually riding again, sections of trail until the pedantic photographer has nailed the shot they want (i.e., showing the product in an authentic way). Job done. A colourful cover with solid action and a happy client to boot.

November’s MBUK cover is a different fish. Shot during an 8 day traverse of Ethiopia’s high, rugged Simien Mountains, this natural berm was just one corner among a hundred on our descent during day two. It’s refreshing to see MBUK run a ‘real riding’ cover like this -backpack and all- especially knowing where and when it was shot and the adventure side of just reaching that point in our journey. There was no shuttle to the trail, no “let’s just wait for the light to be right” and no “let’s session this a dozen times” kind of luxury for this cover shot. On a genuine point to point ride across some very unforgiving terrain, you have little time to stop and play or to re-shoot. On rides like this there are simply too many time-absorbing unknowns ahead to have that kind of freedom. You have to make assessments on the hoof, to decide if something is worthy of stopping and shooting, to set up quickly and get the shot and move on. It’s a set of pressures that are very unlike the catalogue shoot.

The one common denominator is working with riders that can ride and look good on a bike. It’s not something that comes naturally to most (believe me), but it sure helps make a cover easier to score.

 

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