Just got this in my inbox. And I’m well chuffed. It’s admirable outdoor brand Patagonia’s new 2014 winter catalogue -just out- with my shot adorning its cover.
My near two-decades of shooting snowboarding has seen its twists and turns. I’ve shot in some of the world’s wildest places, flown in helicopters and ski-planes, dug snowmobiles out of trouble, dodged polar bears and camped through some less-than hospitable temperatures. I’ve shot for dozens of different brands and had the fortune to shoot with some of the world’s most legendary riders, from Craig Kelly to Travis Rice and more.
But seeing this image work for Patagonia is a highlight, and here’s why: It could be Patagonia’s more environmentally conscious approach fits better with my own lifestyle. It could be that Forrest is a very, very nice bloke to share time with in the backcountry and a talented rider to boot. It could be that having shunned helicopter trips for the last few years after questioning their role in our climate-challenged snow sports, this backcountry session, like so many in the last few years, was all about splitboarding. Or it could be that this images gets printed on over a million catalogues and everyone says “wow, that is a dope shot!” and I get more beers bought for me in the pub. The jury’s out.
Thanks Patagonia. Thanks Forrest.