the dan milner photography blog: tales of an adventuring photo chimp

July 21, 2012

P.O.M June ‘012

Filed under: bike — Tags: , , , , — danmilner @ 12:29 pm

Photo Of the Month: Yeti HQ, Colorado, USA.

Apparent chaos surrounds a worker at the Yeti Cycles HQ in Golden, Colorado. We like to think of our favourite innovative bike companies as occupying cutting edge, state of the art, high tech business premises, at least for a company that has been as ground breaking as Yeti has been, you’d imagine that’s where they’d be.  So it comes a breath of fresh air to find their HQ  -the one place where all its innovation, design, R&D, prototype welding, production frame finishing and bike assembly takes place-  is little more than an old business unit that has seen better days. Refreshing that is because the guys who run the brand are genuinely too busy out riding to worry about little details like business appearances. I grabbed this image on my final sweep through the Yeti building while shooting a feature on the iconic brand for the UK’s What Mountain Bike mag, scheduled in print this autumn. Leica M9, Zeiss 50/1.4.


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