Chuffed to be now shooting for Yeti cycles and my artistically licensed ‘employment’ with them kicked off with a week-long session in La Grave, French Alps. It’s the latest layer of involvement with the brand since hauling their legendary 575 bike along various expeditions for the last 6 years and this year becoming an ambassador of Yeti.
Yeti is one of the early mountain bike brands. It is the name we all wanted emblazoned on our frames back at the end of the 80’s and early 90’s (and since), if we could get hold of/find/afford one in the UK. It’s the name that still turns heads, and summons forth coo’s of admiration on the trail. So to land the job of shooting their two top pro Enduro racers -Jared Graves and Richie Rude- for a week was kind of being given the keys to a wind-powered, fair-trade, organic chocolate shop and being told to ‘go make yourself sick’.
With 6 days on location and two top shelf riders to work with, you could think that this shoot was served to me on a plate, but that’s not the whole story. Mountain bike shoots, or at least those that intend to nail authentic riding shots rather than product-test shoots in the local woods, involve a lot of leg work. They mean serious climbs on and off the bike, getting up early and being out late. Try telling the race winning pro racer that his interval, sprint and turbo-trainer schedule needs to accommodate this kind of on-hill antics and see what you get as a reply. Its all about tact and working together.
With the lads aboard the new SB5c bike not yet released to the public, the choice of location was paramount. I took a gamble and chose La Grave. The impossibly steep resort isn’t hallowed as a mountain bike Mecca, and it threw us some issues, but it has trails, and incredible scenery, and just as importantly is away from the prying mountain bike masses with their iPhones and Instagram accounts. Take these bikes to nearby Les 2 Alpes or Alpe d’Huez and they’d be all over the social media in less time than it takes to pump up a tyre.
So to cut a long rambling story short, we did the shoot, planning early morning lift-accessed sessions (that are still too late for sunrise at this time of year) and late light rides into the encroaching night, while trying to juggle an impossibly changing weather forecast to our advantage, and allow an ongoing serious training program to happen. Decisions made, Locations found. Shots taken. Peace prevailed.